Free Online Digital Marketing Course – Chapter 1

Digital Marketing – Chapter -1

Combined Digital Marketing:

Each part of digital marketing such as SEO, SEM, Social Media, Email, Affiliate, and Content plays a major role for the success in promoting products or branding, so we call this as Combined Marketing (or) Integrated Marketing.

Here you need to understand that Digital Marketing is so powerful that it is easy to track each activity you to do to improve in your marketing efforts.

Each part of the digital marketing has its own strength, we need to put all of it together to make it more impactful and produce results out of it.

Integrated Digital Marketing




Social Media




Content is the KING, quality content will bring more visitors to your website / blog. Great content will build trust amongst the group of users you are targeting. By reading your content the users will get to know more about your product, service.



Potential customers searche in various search engines, with the help of content & SEO you will get lots of traffic to your website. SEO is one of the best online marketing tools that you could use to drive more traffic.



Email is the one of the powerful tools you can use and send mail to the targeted groups, where you must also provide the option to opt out. If your call to action is strong, and your follow-up is consistent, then you can increase the count of positive campaigns.



There are various Ads you can use to be on the top of search engines, social media, where by paying for particular keywords, you can generate more traffic (or) leads to you website through campaigns. And one important point to note is the money you spend on ads for particular product should also get maximum return on investments.

We shall discuss more of this in detail and dive into various parts of digital marketing in upcoming free online digital marketing classes.

Keep Learning!!

Rajkumar G

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